I write, edit and shape stories for publishers and brands.

Writing & Content

Editorial writing: Features, interviews, profiles, criticism and essays for publications, brands and anyone with a good story to tell.

Travel writing: On-the-ground reportage, destination guides, and cultural travel writing — with extensive experience across Japan, Southeast Asia, and Australia.

Copywriting: Web copy, product pages, campaign headlines, taglines, and anything that needs to sound like a human wrote it.

Branded content: Long- and short-form editorial produced in partnership with brands, without forgetting that someone still has to want to read it.

Ghostwriting: Articles, essays, op-eds and thought leadership for executives, founders and subject-matter experts.

Newsletters: Strategy, writing and ongoing production of newsletters people actually want to open.

Editorial & Strategy

Editing: Structural and line editing across editorial and commercial work.

Brand voice: Developing the frameworks, guidelines and example copy that give an organisation a recognisable voice.

Content strategy: Editorial planning, audience development, channel strategy and the systems that make a content operation work.

Editorial consulting: An outside perspective on what's working, what isn't, and what to do about it.

Media consulting: For PR and communications professionals who want an honest account of what journalists actually want from a pitch.