I work with publishers, brands, agencies, and communications teams on projects that require both editorial judgment and strategic thinking.

Writing & Content

Editorial writing: Features, news pieces, interviews, profiles, criticism, and essays — the kind of writing that built the internet's best publications.

Travel writing: On-the-ground reportage, destination guides, and cultural travel writing — with extensive experience across Japan, Southeast Asia, and Australia.

Copywriting: Web copy, product pages, campaign headlines, taglines, and anything that needs to sound like a human wrote it.

Branded content: Long and short-form editorial produced in partnership with brands, written to earn attention rather than demand it.

Ghostwriting: Articles, essays, op-eds, and thought leadership pieces for executives and founders.

Newsletter: Conception, writing, and ongoing production of email newsletters with genuine editorial value.

Editorial & Strategy

Editing: Structural and line editing across editorial and commercial content.

Proofreading and feedback: Detailed written notes on drafts at any stage.

Brand voice: Developing the frameworks, guidelines, and example copy that give an organisation a consistent way of speaking.

Content strategy: Editorial planning, audience development, channel strategy, and the thinking behind a content operation.

Editorial consulting: An outside perspective on what's working, what isn't, and what to do about it.

AI content editing: Editorial direction and quality control for AI-generated content and LLM workflows.

Media consulting: For PR and communications professionals who want an honest account of what journalists actually want from a pitch.

To discuss a project, get in touch via the Contact page.